Photo from the PRdoll.com
Integrating community service with Public Relations as service learning is in fact a bright idea!
In the beginning of the Spring semester I was a writer, but as time progressed I became a public relations writer and all that comes with it.
I saw a different light
It began when Candice Martinez, U.S. Director of The Zambia Project came to speak about the organization in my Public Relations class and my light continued to burn for more information. I thought about how amazing it was for someone to share a great amount of their time to an organization that was located outside of the country. I admired her drive when she spoke about Hope Art jewelry and what it takes for her to get proceeds for the organization’s product. She basically explained that she would set up a booth to sell product’s anywhere she possibly could to fulfill her main goal in feeding children in Zambia.
However, the icing on the cake was the Skype interview my PR class and me had with Matt Mackie, Director of The Zambia Project. Everyone had a chance to ask him questions to transmit through the big screen yet, some of them were simple but others were more personal. He talked about everything from the Zambian culture, to testimony’s and his own personal life. During that interview I gained a lot of information about Zambia. I also understood The Zambia Project’s purpose a lot more. Everything that was on paper seemed to become real and I felt like I needed to do something. I gained insight on why Matt’s smile was so bright because the thought of helping others, and feeding others wasn’t for charity but it was because they were his family.
Applying the skills and insight
The show and tell began at local MobilePack event. I came, I packed for starving children and I made a difference. Not to mention, I applied the skills I learned from my PR class to write a news release from the actual event.
Photo from gemaker.
Skills that I will take from my PR class and service learning project.
- Use social media to an advantage.
- Promote yourself/potential organization.
- Communicate regularly to get the key message.
- Create a blueprint on how to achieve goals and execute.
The light doesn’t stop shining here. Photo from Google images.
As a beginning public relations writer I decided to do a little on research on PR about how to survive it and how to thrive it! Now I don’t mean to toot my own horn but I am very well a great all around writer. It’s very easy to adjust to a different form as it is for PR but I know for a fact that I must learn more knowledge about the subject to overcome any obstacles and I definitely need steps on how to be the best that I can be in my other writing and in PR.
Before I get into my articles I would like to dedicate this final blog to my Public Relations professor because well without her showing up after I signed up for class I wouldn’t of had that certain push to write out of my comfort zone and actually do “PR” stuff. After my feature story, E-newsletter, final draft of brochure, final AP quiz…and lastly a chance to get out there at an event and write about it freely then my portfolio will be making room!
Here is a list I found that was useful for surviving in PR:
Photo from google images.com
On a more serious note, this is really the list:
- “Fighting through the intensity”(Human skills & professional skills) So this is where it gets tough because like Journalism you must have people skills and you have to be able to gain their trust.
- “Keeping your patience” (Gaining traction & Evolving) In public relations there is no other PR writer who could write up a sheet of good words and give it to us and boom we have our story. In public relations the bigger picture may take longer to gain attention and it may take more than one great story.
- “Controlling aggression & adrenaline” (When to turn it on/off) In my opinion there is an aggression or adrenaline that comes out especially in Journalism when you’re trying to get information out for a story and they don’t know how to go about it as much as you do. However, in public relations you have to be Ms. Congeniality and you have to control your adrenaline. Therefore, being overly passive and aggressive could throw others off.
- “Writing a letter, memo, and press release then being able to articulate them…” So for a journalism major and an online emphasis it’s easier for me to hide behind the rock especially with my “non people skills,” but for PR it’s a totally different ball game! After all is said and done knowing how to write a decent letter, memo, and press release will take you further in the PR industry. Also, in PR you actually have to get out there and talk to more strangers and the better you can articulate in person the better your PR reputation. Did I mention know how to write a decent press release?